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T. H. Thomas Business Innovation Competition 

Why?

  • A business innovation competition in honor Thomas H. Thomas, a lifelong learner and loyal family man.

Where?

  • This competition will be hosted among local HISD high schools in the Heights and Greater Heights areas of NW Houston. 

How?

  • ​Create teams of 2-4 people
     

  • Develop a business plan based on the case study provided below. 
    ​

  • The business plan can be completed in any format (ppt., video, MS Word, etc.), but should include key elements:

    • Executive Summary

    • Company Name

    • Promo​tional Strategy

    • Market Analysis/ Competitive Landscape Assessment 

    • Target Customer(s)

    • Business Model: How will you generate revenue?

    • 1st Year Financial Projections 

      • Startup costs

      • Projected monthly expenses

        • Raw materials​

        • Marketing costs

        • Etc. 

      • Projected monthly revenue​

        • Pricing strategy rationale​
           

  • Teams will receive mentorship from a member of Impact's Strategic Advisory Board
     

  • Teams will be judged on the following criteria: â€‹

    1. Clarity of Value Proposition (20%)

    2. Financial Viability (20%)

    3. Operational Strategy (20%)

    4. Communication Skills (20%)

    5. Innovation/ Creativity ​(20%)
       

  • The winning team will claim a $1,000 scholarship prize!

Brewing Success: Case Study
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